Fresh Choice Express

When the Fresh Choice chain of self-service restaurants launched in 1986, there were a few fundamental goals that they set out to achieve. Since the very beginning Fresh Choice has wanted to provide diners with a wide selection of tasty, fresh, high-quality food at an economical price.

Fresh Choice succeeded in its goals and has blossomed from a single location opened in 1986 to 29 restaurants under the Fresh Choice brand name and 1 under the Zoopa brand name. The restaurants are located in California (28), the state of Washington (1) and Texas (1). In addition, the company operates one Fresh Choice Express restaurant, one dual-branded Fresh Choice Express and licensed Starbucks retail stores and one stand-alone licensed Starbucks retail store in Texas.

Fresh Choice combines the comfort and quality of a casual full-service restaurant with the economy and convenience of self-service or traditional buffet restaurants. It offers a selection of food stations, serving freshly prepared Pastas, Soups, Pizza and Baked Goods along with "the best salad bar in the business." Diners are invited to visit these stations and the salad bar as many times as they wish, for one low price. Fresh Choice focuses on tasty, satisfying fare, and is also the most economical, convenient option for those who want to get five to nine daily servings of fruits and vegetables, as recommended by the U.S. Department of Agriculture. All of this makes Fresh Choice an ideal spot for most every type of diner, from students to families to seniors.